About CrossLink Asia
Business Growth Strategies with Crosslink Asia
CrossLink Asia is a market expansion and distribution company supporting premium international brands enter and scale in Vietnam and Southeast Asia. We combine market entry strategy, end-to-end distribution, and in-market execution under one integrated platform.
Based in Ho Chi Minh City and Singapore, we work with FMCG and consumer brands who want more than a distributor — they want a partner that takes ownership.
We handle the full value chain:
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Regulatory & product registration
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Import, logistics, warehousing and fulfilment
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Retail & specialty distribution
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E-commerce operations (Shopee, TikTok Shop, D2C)
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Brand marketing and demand generation
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Sales execution, channel activation & in-store performance
What makes us different is accountability:
We don’t just advise. We operate.
We hold inventory, build demand, and execute on the ground with transparency and speed.
Whether you are launching in Vietnam for the first time or scaling further across Southeast Asia, CrossLink Asia connects global brands to one of the fastest-growing consumer markets through a modern, digital-first distribution model.
Our Approach
At CrossLink Asia, our approach goes beyond advise: we take ownership. We design and deliver Southeast Asian market entry and expansion strategies, including brand positioning and pricing tailored to Southeast Asia.
Our work doesn’t stop at the strategy deck: we embed operational excellence across the value chain, ensuring execution is as strong as the plan.
What sets us apart is our commitment to brand growth accountability: we don’t just recommend, we act. By directly managing distribution, marketing and sales, we bring our strategies to life and drive measurable results. That’s how we turn ambition into traction for the brands we represent.
